Evaluation

In what ways does your media product use, develop or challenge forms and conventions of real media products?

Our media product follows the conventions of real media products such as the three we analyzed and many others such as Next Friday where we interpreted the method of having the opening credits at the beginning of our product.  we manipulated Many conventional elements such as  the film is not shot in a studio but on location, also we used natural lighting  rather than studio, and the audience is introduced to the violent nature of the product as  there is violence from the beginning that are used in UK gangster films which is the selected genre we used. We based our storyline on Issues such as crime and drug affiliation matters as they are all day to day matters that are repeatedly portrayed in contemporary films and television drama’s such as Skins, that address and challenge these day to day matters by projecting the dangers and highlighting the effects and harm the actions can cause.

 How does your media product represent particular social groups?

Our media product represents two different types of social groups which are the sub-urban and the urban adolescent’s, we bought the two social groups together to attract two audiences. We represented the two different social groups by the way they are dressed, for example one of the characters (Craig) is dressed a lot more smart casual i.e. a polo shirt and well fitting jeans, whereas Danny is shown wearin a baggy t-shirt and loose fitting jeans. Issues such as crime and drug affiliated crime are affecting and potentially destroying adolescent hood today.

What kind of media institution might distribute your media product and why?

I think that the kind of institution that our film would fit into would be channels such as E4 as they show the teen drama skins and our media product is similar to the way they portray teens. The reason that our film fits into a channel such as E4 is because this is seen as a channel that shows a lot of dramas/films that are similar to our film because they challenge the same themes and issues that affect the lives of young adults.

Who would be the audience for your media product?

Our media production’s target audience targets mainly those in adolescent hood from the ages of 17-23 due to the themes which are ( the effects of crime and drug affiliation within the urban and suburban adolescent culture) and the genre it is presented in, which is (UK gangster/drama).

How did you attract/address your audience?

We attracted our target audience by portraying the lives of young adults and how they are affected by day to day life, because this subject works well with this audience as we have seen from other films, also to make sure that this would be a good genre, we gave out a questionnaire a group of people and the results came back as the preferred genre was gangster. 

What have you learnt about technologies from the process of constructing this product?

I have learnt many different skills while constructing our product such as the camera techniques and editing. I saw a range of different camera techniques whilst analysing three films, so we got an idea of how to get the full effect of a scene, such as how even something as little as zooming in or out slowly has a huge impact on how the audience sees the film. Whilst editing we experimented with many things to get the right effect.

Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product?

We feel we have made much progression from the preliminary task, when we looked back at our preliminary task we got feedback from the teacher and other students which gave us a lot of help, the feedback included; the teacher said that the clips were too short so it distorts the viewers eyes so we made the clips longer, also some of the students said that the shots need to be changed because it distorts the viewers eyes again, such as the shot suddenly changing from behind a person to the front. So we used this feedback and made a good final piece. 

This evaluation was done by myself.

Storyboard

This storyboard was done by myself.

Script

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The Flat mate is sitting on sofa, watching television, after a few seconds the there is a knock on the door. The flat mate gets up to open the door, and sees two hitmen at the door…

Flat mate: (confused at the two men) Hello?

Hitman 1: (calmly) where’s the money?

Flat mate: (a bit scared) money? What money?

Hitman1: (calmly) the money! You owe us money, Danny

Flat mate: Danny? But…

Hitman 1: No more excuses, man…

…Hitman 1 nods at the other and they start beating up the flat mate not letting him say a word and leave him bloody, broken and bruised on the floor. when the hitmen are leaving the room, Danny enters the flat as he goes to open the door he sees the two large suited men  walking down the hall, when he opens the door a little he can see his flat mates arm on the floor and then opens the door fully to see his bruised flat mate helplessly lying there…

Danny: Craig

Flat mate: (struggling to speak) Da…nny...y-you idiot, look what happened to me because of you!­­

…Danny stands at the door with a confused look on his face, while his flat mate is struggling with his life on the floor.

This Script was done by both myself and Dennis Wahome.

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Location Report & Casting Notes

Location Report

Location:

The location will be in a flat that is located in the rough side of the Town due to the nature of our storyline, because they are not wealthy, one is a college student and the other is a minor drug dealer, therefore the location must be lower class. The room will be rather small because again we are trying to show that they are lower class.

 Timing:

The Film will be shot during the daytime, around three o’clock because the opening is about a flat mate being attacked by professional hitmen so the daytime will show that they are not afraid of being caught and the audience does not expect anything to happen in the daytime. The timing could have been done at anytime but we thought that this was the most effective time for the audience.

Lighting:

The Lighting will be natural lighting rather than studio lighting, because we are trying to get the UK gangster film effect and because it is filmed in daylight. Another reason we used natural lighting is because we wanted to make it realistic rather than make it look like a Hollywood film.

We have purposely made all the location, timing and lighting like this to get the full effect of the film and too make it as clear as we can for the audience.

This Location Report was done by Dennis Wahome.

Casting Notes

The cast in the opening will include:

Shazaib Hussain as Danny

Dennis Wahome as Craig

Mark Hornsey as Hitman 1

Carlvin Kihura as Hitman 2

 

Shazaib Hussain as Danny

Danny will be wearing baggy jeans and a t-shirt because he is supposed to be a stereo typical rogue working individual with a criminal background. The way Danny walks will also show that he is a person that is trying hard to be intimidating or is a wannabe gangster. Danny will use street language obviously because he is a stereotype.

Dennis Wahome as Craig

Craig will be wearing smart casual clothing; a shirt and jeans, because he is supposed to be a well dressed college student. Craig will use proper English because he is well educated and to show that he does not get into trouble.

The difference in clothing styles between the two characters are in place to symbolize the contrasts between social representation which follow as Danny  the shady stereo typical character that dwells in crime and  a doggy  lifestyle.

 Mark Hornsey and Carlvin Kihura as the Hitmen

The Hitmen are also dressed smart casual which is not the stereotypical hitman; this is because we did to make them too noticeable but still intimidating, so they will be wearing a smart shirt and jeans. Also their posture will show that they are upper class. The hitmen will be quite large and calm because they will be professional hitmen and so the audience will expect the major boss to be professional, unlike Danny the hitmen will look intimidating even with the calmness.  The Hitmen will also use proper English because they are professional.

 This Casting Report was done by myself

Opening Story

There are two men living in a flat, one is a college student and one the other is broke guy with no occupation and owes money to a lot of people, one includes a major boss. Craig is watching television in his flat; he turns off the television and makes his way towards the door to open it. When the door is opened there are two well dressed hitmen, Craig asks them what they want and have a short conversation. The hitmen then grab him and proceed to beating him (thinking he is the one that owes them money).  When the hitmen are done they leave the college student bloody, broken and bruised on the floor, whilst the Danny who is the one who really owes them the money is making his way towards the flat, on his way he sees the two hitmen pass, not knowing what has just happened. When he gets two the flat he sees his flat mate half dead and is left confused.  

This idea was done by both myself and Dennis Wahome.

Questionnaire Results

These questionnaire results were equally taken by both myself and Dennis Wahome, and then we both made these tables to represent our results. We equally split the questionnaire between male and female and the age groups so the results were not biased.

Questionnaire

 This Questionnaire was done by both myself and Dennis Wahome.